Why Can’t You Speak to Germany Like You Do With Japan?

Cross-Cultural Communication: When High-Context and Low-Context Cultures Collide (And No One Understands What Anyone Else is Saying)

Shivani Gandhi
5 min readJul 25, 2022

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Will a Japanese company appreciate your attempts to get right to the point? Will a German company become bored if you beat around the bush, instead of directly addressing your points? It’s obvious there seems to be a communication gap here. When the behavior of people from other countries and cultures doesn’t align with…

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